“There’s $1 billion transacted - I remember them saying that. The Weeknd Is Spending 7 Million of His Own Money on the Super Bowl Halftime Show WHAT By Mehera Bonner The Weeknd is just days away from his Super Bowl halftime. 1 with people who don’t brush their teeth,” he says. The Super Bowl half-time show is traditionally built on grand. “They gave me 10 minutes worth of bullet points about how big the Super Bowl is, it’s the No. Super Bowl half-time show: How did The Weeknd do Published. The Weeknd Spent 7 Million to Make His Cinematic Super Bowl Halftime Show What He Envisioned The Weeknds XO collaborator La Mar C. (An NFL spokesperson wouldn’t comment on Super Bowl finances.) NFL reps had visited Jon Landau, Springsteen’s manager, in person and made an elaborate pitch. When Bruce Springsteen performed the Super Bowl in 2009, the NFL gave him a $1 million production budget - which was more than enough for his relatively barebones set (although the Boss insisted on fireworks). “That seems like an extravagant number for to be out of pocket, unless the label’s going to participate.” However, usually the label will step in and provide the shortfall,” says Lou Taylor, a veteran business manager who works with previous halftime-show performers Jennifer Lopez, Travis Scott and Aerosmith‘s Steven Tyler. “The NFL allows you a production budget - it’s almost never enough to satisfy what the actual production costs are. Could The Weeknd Score the First-Ever Super Bowl-Bumped Hot 100 No.
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